Howden + Royal Ascot OOH campaign

As part of the creative team responsible for producing the initial research and ideation for the Howden Royal Ascot ad campaign, I produced a series of concepts centred around Frankie Dettori, the Howden brand ambassador.

With a sparkling career spanning decades, Frankie’s impressive sporting achievements and unbridled charisma have made him an iconic figure in the sport and beyond.

In what would be his final outing at Royal Ascot, the ads put Frankie in the spotlight quite literally, proudly showing off this most prized asset for the showstopper that he is.

The Frankie concepts were chosen to be developed and implemented by lead agency North.

Role: Ad concepts, Copywriting, Visualisation