Howden rebrand

As lead designer for Howden’s creative team, I played a pivotal role in the development and delivery of the Howden rebrand, working closely alongside lead agency, North.

My responsibilities on this extensive project included providing feedback on the logo construction and brand guidelines, and subsequently the design of benchmark items and development of a series of brand expressions across a variety of applications, helping to create a unique brand language.

The brand was launched in October 2023 and has unified Howden’s corporate and consumer offerings, with its fresh and dynamic approach bucking the trend in the insurance space.

Role: Brand development, Print design, Merchandise